The boom of eyelash growth serums, lash extension and curling procedures, and lengthening mascaras should prove the point—the world is obsessed with the quest to longer, fuller eyelashes. But despite all this new beauty tech, applying false eyelashes is one tried-and-true trick that makeup artists and celebrities have been using for years. And the surge of magnetic eyelashes hitting the market proves this option isn't one to ignore.
Once only adhered to your natural lash with adhesive glue, mink magnetic eyelashes secure to each other, and your lash line, with tiny magnets. The latest brand to launch this type of technology is celebrated falsies brand, Ardell. According to Jadene Munson, the Global Brand Ambassador, they "feature virtually invisible magnets placed along the lash line that lock together and secure the lash along your natural lash line." This brand's full strip lashes, specifically, feature four magnets for an impressive hold, while the accent lashes feature three magnets. Basically, you are sandwiching your natural eyelashes between two strips held together with magnetic force.
It's relatively simple. Each product will differ slightly, so it's best to follow the instructions on the package. First, it's often recommended to trim the lash so it'll naturally fit along your natural lash line. Then, Munson recommends applying mascara to give your eyelashes more grip. For Ardell's strip eyelashes, the next step is to lay the Upper Magnetic Lash across the top of your lash line. Then, you place the Under Magnetic Lash from the tray and place it underneath your natural lash line. Thanks to the magnets, they will lock in place.
Another popular brand is One Two Cosmetics, seen above. These magnetic lashes come in full strips or half lashes to accent the outer corners. This brand's magnetic lashes also come with an applicator that looks a little like tweezers, but you can apply them with your fingers, too. The same logic applies—the upper lash is magnetically attracted to the bottom—but you can watch this short video for a visual breakdown.
To remove the Ardell lashes, Munson says to gently pull them apart by lifting the top lash up and pulling the bottom one down. You can also slide the top and bottom magnets away from each other "one by one." However, you should never pull them straight off, as this could harm your natural lashes. One Two recommends using your thumb and index finger to slide them apart.
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The two brands that are creating the most buzz are One Two ($59; hsn.com) and Ardell ($8; walmart.com), both of which are reusable. When deciding between the two, consider the price-tag, and also the material used. And if you have sensitivities or allergies, this is extremely important. Ardell's are made with 100 percent human hair, while One Two's are synthetic. We should note that while they're easier to use than traditional glue-on lashes, there is still a slight learning curve. Make sure to give yourself a few test-runs before applying them for an important event. As far as options go, both of these brands offer different styles to choose from, whether it's a bold and glamorous look you're attempting to recreate, or something more subtle and natural.
In the world of eyelashes, there’s always a new product or two floating around that claims to be better at giving you the longer, fuller lashes you’ve wanted. We’ve been searching for ways to enhance our eyes for centuries. Nothing frames your eyes and makes them more noticeable than a great set of soft, voluminous lashes, and we would do practically anything to get them.
One of the newer beauty trends to hit the eyelash scene are magnetic eyelash strips. We admit, our curiosity was piqued when we first heard of these. How can magnets help you get longer, fuller lashes? Is it safe? Affordable? You know we’re your eyelash info insiders, so we got the scoop on magnetic lashes so you don’t have to waste your time researching them for yourself.
Serums, salon treatments, and miracle lash conditions may have all made a name for themselves in the realm of lash enhancement, but the tried-and-true method of eyelash lengthening and thickening has always been the use of falsies. This is the go-to method of eye enhancement for everyone from celebrities to the coworker sitting in the cubicle next to you. Eyelash strips are the industry standard for many reasons.
They’re safe. Serums with certain formulas and salon extensions come with some pretty risky side effects. Skin and iris discoloration, natural eyelash loss, and eye infection are all safety concerns for these methods of enhancement. Eyelash strips are generally well tolerated by everyone and are safe to apply and remove on a daily basis.
They’re affordable. Other methods of magnetic false eyelashes enhancement can be extremely expensive. A full set of professionally applied eyelash extensions alone can be upwards of $300, and that doesn’t factor in the cost for maintenance and upkeep.
Serums are not much cheaper, considering that they often cost over $100 and usually last about thirty days. Once you stop using a serum, any lash lengthening effects disappear, so if you want to continue the effect a serum can potentially offer, you’ll need to continue using it.
Eyelash strips cost a fraction of the price and are reusable twelve to fifteen times. Doe Lashes cost just under $13 per pair, which means you can have glamorous lashes all month for less than it costs you to go grab brunch with your friends.
They’re instant. Other lash enhancement options may take time to provide results. Eyelash serums can take up to three to four weeks before taking effect, and that growth isn’t as noticeable or remarkable as a set of false lashes. Eyelash extensions can give you instant length and volume...after a few hours in the salon chair. Get comfortable in the chair, because you’ll be headed back to the salon for “fills” every few weeks.
Eyelash strips can be easily applied and removed within minutes, without any in-between or continued maintenance required.
They’re DIY. You can apply false eyelash strips at home without any prior experience and get professional looking, gorgeous results right in your own bathroom or bedroom, no tipping required.
Since false eyelash strips are the industry standard for eyelash enhancement, it’s no surprise companies are continually trying to change or repackage the design. Magnetic lashes are different from strip lashes in how they attach to your lash line. Traditionally, eyelash strips attach just above your natural lash line with glue or a holding gel. Glue is the most traditional method of adhering false magnetic eyelash accessories to your lids, and a great quality glue can hold your lashes in place for hours on end. Depending on the brand, they can even endure things like sweat and water. Just like some companies sell eyeliner kits, you can also get lash kits for convenience.
Magnetic lashes are held in place by complete magnetic contact. Think of it as using basically invisible magnets (or smaller magnets that are compact). You will have lashes with bottom magnets and an upper magnetic lash as well. To apply magnetic lashes, you will need to invest in not only specially made eyelash strips that have tiny magnets attached to the lash band, but also a specialty iron-oxide magnetic liner.
Magnetic lashes are applied by first applying a thin strip of liquid iron-oxide eyeliner on top of your natural lash line, waiting for it to dry, and then clipping the magnetic lash strip to the eyeliner using an applicator tool. Some people like to put all their items on a small tray so they don't lose anything during the application process.
To remove magnetic lashes, you’ll need to pull the magnetic lash bands off, and then remove the liner. Try using your index finger and thumb for a solid grip. Some companies suggest using olive oil to remove the eyeliner, while other manufacturers carry a specialized iron oxide eyeliner removing solution. It isn’t recommended you use regular eye makeup remover, as it may not be effective in removing the liner and can be damaging to the lash band if it is exposed to a remover containing oil.